Developing a new software product or system, or even a dynamic web site, can be an expensive and time consuming undertaking. With so much at stake you need to make the most of your resources and explore the idea as best you can before you commit your full resources to it.
Object Connexions can help you to better explore your ideas by rapidly creating prototypes and spike solutions that allow you to answer some of the fundamental questions before you begin in earnest. Doing this can save you money and effort, and give you a much better understanding of your requirements. It also provides you with something concrete that you can use when you discuss and promote your idea.